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Republican Scientific and Practical Conference “Digital and Pedagogical Transformation and Research Models in Modern Education”

This conference is included in the “Plan of Scientific and Scientific-Technical Events to Be Held at the International and Republican Levels in 2026” pursuant to Order No. 11 of the Ministry of Higher Education, Science and Innovation of the Republic of Uzbekistan dated January 16, 2026, and was organized by the Department of Intellectual Disciplines and Information Technologies of Namangan State Pedagogical Institute on October 28–29, 2026.

1+ Issues
5+ Articles
5+ Participants
29.10.2026
7
Oʻzbekcha

GIYOHVANDLIKKA QARSHI TARG‘IBOTDA IJTIMOIY REKLAMA VA MULTIMEDIA VOSITALARINING SAMARADORLIGI

Published
29.10.2026
Journal
Republican Scientific and Practical Conference “Digital and Pedagogical Transformation and Research Models in Modern Education”
Issue
Republican Scientific and Practical Conference “Digital and Pedagogical Transformation and Research Models in Modern Education”
Pages
27-32
DOI
10.5281/zenodo.22922819

Authors

Tursunov Abdullajon Rustamovich

Abstract

Maqolada giyohvandlikka qarshi targ‘ibotda ijtimoiy reklama va multimedia vositalarining samaradorligi tahlil qilinadi. Unda kommunikativ, psixologik va ijtimoiy-pedagogik ta’sir omillari, yoshlar auditoriyasiga mos kontent yaratish hamda media savodxonlikning profilaktik ahamiyati yoritiladi. Tadqiqotda ijtimoiy reklama samaradorligini faqat qamrov va ko‘rishlar bilan emas, balki bilim, munosabat, sog‘lom tanlov va amaliy xatti-harakatlar orqali baholash zarurligi asoslanadi.

Keywords

giyohvandlik profilaktikasi ijtimoiy marketing ijtimoiy reklama kommunikativ samaradorlik. media savodxonlik multimedia profilaktik kampaniya raqamli kommunikatsiya xulq-atvor o‘zgarishi yoshlar

Other language versions

Русский
В статье анализируется эффективность социальной рекламы и мультимедийных средств в профилактике наркомании. Рассматриваются коммуникативные, психологические и социально-педагогические факторы воздействия, особенности создания контента для молодежной аудитории и значение медиаграмотности. Обосновывается необходимость оценивать эффективность профилактической рекламы не только по охвату и просмотрам, но и по уровню знаний, отношению к проблеме, готовности к здоровому выбору и практическому поведению.
изменение поведения коммуникативная эффективность. медиаграмотность молодежь мультимедиа профилактика наркомании профилактическая кампания социальная реклама социальный маркетинг цифровая коммуникация
English
The article analyzes the effectiveness of social advertising and multimedia tools in drug prevention. It examines communicative, psychological, and socio-pedagogical factors, the development of youth-oriented content, and the role of media literacy. The study emphasizes that the effectiveness of preventive advertising should be assessed not only through reach and views, but also through knowledge, attitudes, readiness for healthy choices, and practical behavioral changes.
behavioral change communication effectiveness. digital communication drug prevention media literacy multimedia prevention campaign social advertising social marketing youth

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