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Abidova Lazizaxon Nodirovna

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THE ROLE OF SOCIAL MEDIA MARKETING IN UNIVERSITY BRANDING: A DIGITAL TRANSFORMATION PERSPECTIVE

Raqamli-pedagogik transformatsiya va zamonaviy taʼlimning tadqiqot modellari mavzusidagi Respublika ilmiy-amaliy anjumani | Raqamli-pedagogik transformatsiya va zamonaviy taʼlimning tadqiqot modellari mavzusidagi Respublika ilmiy-amaliy anjumani
Abidova Lazizaxon Nodirovna

This paper examines the role of social media marketing in building a university brand. A five-stage model for promoting a university on social media is proposed, from brand diagnos...