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Ensuring Macroeconomic Stability and National Sustainable Development in the Context of the Green Economy: Problems and Solutions

This Republican Scientific and Practical Conference was organized by the Department of Economics and Finance of the Andijan Branch of Turon University on November 13–14, 2026, in accordance with Order No. 11 of the Ministry of Higher Education, Science and Innovation of the Republic of Uzbekistan, dated January 16, 2026, “On Approval of the Plans for Scientific and Scientific-Technical Events to Be Held at International and National Levels in 2026.”

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14.11.2026
18
Oʻzbekcha

RAQAMLI IQTISODIYOT SHAROITIDA REKLAMA BOZORINI RIVOJLANTIRISH VA DAVLAT TOMONIDAN TARTIBGA SOLISHNING NAZARIY-INSTITUTSIONAL ASOSLARI

Published
14.11.2026
Journal
Ensuring Macroeconomic Stability and National Sustainable Development in the Context of the Green Economy: Problems and Solutions
Issue
Ensuring Macroeconomic Stability and National Sustainable Development in the Context of the Green Economy: Problems and Solutions
Pages
236-242
DOI
10.5281/zenodo.24184558

Authors

B.N. Mamayev , Marg‘uba Qosimova

Abstract

Mazkur maqolada raqamli iqtisodiyot sharoitida reklama bozorining iqtisodiy mohiyati, tarkibiy transformatsiyasi va uni davlat tomonidan tartibga solishning nazariy-institutsional asoslari tadqiq etiladi. Raqamli platformalar, ma’lumotlarga asoslangan marketing, algoritmik targeting va sun’iy intellekt texnologiyalarining reklama xizmatlari bozoriga ta’siri tizimli yondashuv asosida tahlil qilinadi. Shuningdek, reklama bozorida axborot assimetriyasi, platformalar konsentratsiyasi, iste’molchilar huquqlarini himoya qilish va shaxsiy ma’lumotlardan foydalanish bilan bog‘liq iqtisodiy-huquqiy muammolar o‘rganiladi. O‘zbekiston Respublikasining reklama faoliyatini tartibga soluvchi qonunchiligi va xalqaro tartibga solish tamoyillaridan kelib chiqib, raqamli reklama bozorini rivojlantirish hamda uning shaffofligini oshirishga qaratilgan institutsional yondashuv taklif etiladi.

Keywords

raqamli iqtisodiyot reklama bozori raqamli reklama platforma iqtisodiyoti davlat tomonidan tartibga solish algoritmik targeting axborot assimetriyasi raqobat iste’molchilar huquqlari institutsional mexanizmlar

References

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2. Nelson, P. (1974). Advertising as Information. Journal of Political Economy, 82(4), 729–754.
3. Rochet, J.-C., & Tirole, J. (2003). Platform Competition in Two-Sided Markets. Journal of the European Economic Association, 1(4), 990–1029.
4. Armstrong, M. (2006). Competition in Two-Sided Markets. The RAND Journal of Economics, 37(3), 668–691.
5. OECD. (2019). An Introduction to Online Platforms and Their Role in the Digital Transformation. OECD Publishing.
6. O‘zbekiston Respublikasi. (2022). “Reklama to‘g‘risida”gi O‘RQ-776-son Qonun.
7. O‘zbekiston Respublikasi. “Raqobat to‘g‘risida”gi Qonun, O‘RQ-850-son, 2023-yil 3-iyul.
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