In the context of the digital economy, the rapid development of modern information and communication technologies is leading to significant changes in various sectors of the economy, particularly in the higher education system. This article analyzes the role of digital technologies in the management of higher education institutions, their impact on management efficiency, and their importance in the modernization of university activities. The study examines the processes of digital transformation, modern management approaches, and the application of artificial intelligence, big data, cloud technologies, and digital platforms in higher education institutions. In addition, the article highlights issues related to improving the decision-making process through digital technologies, enhancing the quality of education, and strengthening the international competitiveness of universities. The research results indicate that the effective implementation of digital technologies makes it possible to optimize management processes in higher education institutions, ensure efficient use of resources, and improve the quality of educational services. At the same time, the development of digital management systems contributes to the innovative development of universities and strengthens their position in the global education space.
artificial intelligence
big data
digital economy
digital management
digital transformation
higher education
innovative technologies
management efficiency